Brand

The OXOM brand.

Everything you need to write about OXOM or show it: the wordmark, a few rules, the right spelling and the colors.

Logo

The wordmark.

OXOM

On light backgrounds

SVGPNG
OXOM

On dark backgrounds

SVGPNG

Usage

Clear space, size, variants.

  • Clear space

    The height of the O all around.

    Keep at least the height of the O free on every side. No text, edge or other element comes closer.

  • Minimum size

    80 px wide on screen.

    Below that the wordmark becomes illegible. In print at least 20 mm wide. When in doubt, go bigger.

  • Variants

    Mono, light or dark.

    One color, full contrast. The dark version on light backgrounds, the light one on dark. There is no third.

Do

  • Use the original files from this page.
  • Dark on light or light on dark.
  • Leave enough space around it.

Don't

  • Distort, rotate or stretch it.
  • Recolor it or add gradients, shadows or outlines.
  • Place it on busy photos or low-contrast areas.
  • Rebuild it in another typeface.

Spelling

OXOM, oxom, never Oxom.

In headlines and ads
OXOMOXOM.LINKOXOM.SITE
In body text and the product
oxomoxom.linkoxom.site
Please never
OxomOxOmoxom.LINKOxom.site
  • No article: OXOM, not “the OXOM”.
  • OXOM is a product, not a person: not “OXOM decided”.

Colors

Two tones, one accent.

  • Ink

    Text and wordmark on light backgrounds.

    #1A0505

  • Bone

    Light background, wordmark on dark backgrounds.

    #F5F0EB

  • Electric

    The one accent. Use sparingly, never for the wordmark.

    #E8634A

Short profile

OXOM in three sentences.

OXOM is the place for creators: free short links on OXOM.LINK, link in bio on OXOM.SITE and a workspace for everything else, from planning to publishing. OXOM is built by Leon Dietrich, independent and self-funded. More at oxom.de.

Writing about OXOM and need more? Get in touch